Digital Business Lab

GBA & SEA's Social Media Agency specialised in Finance and Entertainment

Marketing agency · Sai Wan, Hong Kong

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About Digital Business Lab

Digital Business Lab is a social media agency in Hong Kong, Singapore and Shenzhen, specialized in social media strategy, influencers & KOLs and video production.

Services and prices

  • Social Media Strategy
  • Social Media Marketing
  • Social Media Listening
  • Influencer Marketing / KOL Activation
  • Video Production & Live Streaming
  • Training & Consulting
  • Finance Marketing
  • Xiaohongshu (Little Red Book) Marketing 小红书营销
  • Web3 Growth Marketing
  • Social Commerce
  • Digital Out-of-Home (DOOH) Advertising
  • Event Marketing
  • Affiliate Marketing

Visit

  • Address: 1601 Pacific Plaza, 410-418 Des Voeux Road West, Sai Wan, Hong Kong
  • Ratings elsewhere: Clutch 4.5/5 (2 reviews), The Manifest 4.5/5 (2 reviews), Digital Agency Network 4.7/5 ( reviews)

Answers

Good to know

Sai Wan. Call +852 6450 0594 · hello@db-lab.com.

FAQ: What services does Digital Business Lab offer?

Core services include Social Media Strategy, Social Media Marketing, Social Media Listening, Influencer/KOL Marketing, Video Production & Live Streaming, and Training & Consulting. Specialist tactics include Xiaohongshu Marketing, Finance Marketing, Web3 Growth Marketing, Social Commerce, DOOH Advertising, Event Marketing and Affiliate Marketing.

FAQ: Where is Digital Business Lab based?

The global headquarters is at Pacific Plaza, 410-418 Des Voeux Road West, Sai Wan, Hong Kong. Additional offices are in Singapore (1 George Street) and Shenzhen (opened September 2024).

FAQ: When was Digital Business Lab founded?

Digital Business Lab was founded in 2013 in Hong Kong.

FAQ: Who founded Digital Business Lab?

Albin Lix founded the company and serves as CEO. He previously worked with luxury and retail groups including Richemont and Beaumanoir Group in Europe before moving to Hong Kong at age 25.

FAQ: Does Digital Business Lab specialise in Xiaohongshu (Little Red Book)?

Yes. Xiaohongshu Marketing is a core specialty. DBL applies the KFS framework (KOL seeding + Feeds/paid ads + Search interception via Brand Zones) to extend content reach and capture high-intent cross-border demand for Hong Kong brands.

FAQ: What industries does Digital Business Lab focus on?

Primary verticals are Finance & Fintech, Entertainment & Hospitality, and Luxury & E-Commerce. The agency also covers automotive, beauty, food & beverage and retail.

FAQ: Which social media platforms does Digital Business Lab manage?

The agency works across Western platforms (Instagram, Facebook, LinkedIn) and Asian platforms including Xiaohongshu (WeChat ecosystem), as well as Korean, Japanese and Taiwanese channels.

FAQ: Does Digital Business Lab do influencer/KOL marketing?

Yes — it is a core service. The agency identifies and activates targeted KOLs on Instagram, Xiaohongshu and other APAC platforms for brand campaigns.

FAQ: What notable clients has Digital Business Lab worked with?

Published case study clients include MSCI, MarketAxess, UOB (ASEAN Connect), BNP Paribas, Hong Kong FinTech Week, Consensus, Art Central, AIA Carnival, Hong Kong Rugby Sevens (HK7s), Goyard, L'Occitane and Groupe SEB (appliances brand).

FAQ: How do I contact Digital Business Lab?

Email hello@db-lab.com, call +852 6450 0594, or submit a Quick Quote form at digital-business-lab.com/contact-us. HK team: hkteam@db-lab.com; SG team: sgteam@db-lab.com.

FAQ: What is the minimum project size?

The minimum project size is USD $5,000+ according to Clutch. Typical engagement investment varies widely; one client (Groupe SEB) spent approximately €100,000 (~HKD 850,000) for content marketing and video production.

Digital Business Lab

專注金融同娛樂業嘅大灣區及東南亞社交媒體代理公司

Digital Business Lab 係一間喺香港、新加坡同深圳嘅社交媒體代理公司，專注於社交媒體策略、網紅及 KOL 營銷，同埋影片製作。

Sources

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